How to get greater Twitter Engagement ?

It is predicted that around 6000 tweets are tweeted on every second and approximately 320 million people use Twitter around the world. It is well known fact that Twitter is the Widest Social Media Network having large number of users next to Facebook.

Most Digital Marketers are doing Social Media Marketing for their clients through Facebook Marketing alone. They do not take Twitter into account. It is not good for their Online Marketing Campaign. Ignoring Twitter for your Social Media Marketing means you are losing a golden opportunity to extend your Reachability.

Rendering great Engagement with your followers in Twitter supports your Digital Marketing actions to build online reputation and ensures the conversion rates.

This post describes some techniques and tools which enables you to get greater engagement in Twitter.

1.     Add Visual Elements

Tweets with visual elements like images and videos are getting more impressions, clicks, retweets and much more. It is flexible to get engagement with Twitter by adding visual elements.

·        Tweets containing images can get 18% more clicks and 150% more retweets.

·        Adding videos in your Tweet helps you to get 28% more retweets.

Here we would like to prescribe an online tool Spruce which contains many copyrights free Twitter ready images. You can use a photo based on your need or upload your own photo in Spruce.

For instance, you are going to tweet about Women’s Day Celebration and you are now in need of adding an image relevant to it.

In the spruce Search Box, enter “International Women’s Day”, you can get a lat of photos regarding the term you entered.

Spruce also offers you to add texts in Different sizes and Different Formats in the images you selected to tweet. You can experiment different formats to select the font which adds value to the image and make more interactive.

 After adding texts and other actions to make the image more interactive, tweet the image to your audience. Here, there are two options:

·        Download the image and then add it your tweet post to share with your Audience

·        Otherwise, you can directly tweet the image directly.

If you select the second choice, then you need to sign in with the Spruce. Once you sign in Spruce with your Twitter account, you can directly tweet the images without downloading it.

2.     Track your Performance in Twitter

Tracking your Twitter Performance in the end of every month shows the reachability, number of views, clicks and the rate of engagement you acquired in a month. With frequent tracking, you can analyze what kind of tweets  render greater engagement in Twitter.

Similar to Facebook Insights, you can examine the reachability of your Tweets. Now the question is, What is the suitable tools to track your Tweets?

Among many online tools available in internet, Twitter Analysis is the most efficient tool to analyze your customer engagement and the reachability of your Tweets. Besides these, you can understand your audience with Twitter Analysis.

It shows the impressions, clicks, engaged people for your every tweets you posted in a month and you can understand your tweets increase or decrease the impressions in the specified month in the Summary section.

3.     Competitor Analysis

It is better to increase the engagement while monitoring your competitors when compared to tweet many times as possible.

Everyone have the list of influencers in Twitter to communicate with. In order to improve their influency, they begin to tweet many times. This is a wrong approach to improve engagement.

You can track and analyze your competitor or the influence you want to communicate in Twitter with Riffle.

By entering the username, Ruffle shows the stats, number of tweets and other tweeter actions performed your competitor including details as follows:

·        Number of tweets, number of persons following your competitors., Number of persons followed by your competitors

·        Retweets and Favorites rate of your competitor’s tweets

·        Hashtags used and followed by your competitor

Ø Using popular Hashtags in your tweets gets more retweets and favorites form audience.

·        Average number of tweets done by them in a day and their responses

4.     Use Popular Hashtags and Retweeted words

As mentioned in the above point, your tweets will get greater engagement and retweets if you tweet with adding popular hashtags.

Similar to hashtags, adding the words which will get high rewtweets also help you to get engagement, retweets, favorites and much more. Some of the words which are highly retweeted are as follows:

·        You

·        Twitter

·        Post

·        Retweet

·        Please

5.     Some other points

 We would like to suggest dome things need to be considered while posting tweets.

·        Similar to tweets and images, sharing links via Twitter also helps you to get more customer engagement.

·        Time is crucial to tweet. Tweets done during the time 1 PM and 3 PM gets much impressions, clicks and so on.

·        Mentioning and crediting other peoples with “@” Symbol will give greater engagement and improve the rate of your followers.